What is local search in google?

A “local search query” is a search question that someone types into Google when searching for a service or store that is in their geographical area. Some examples of local search companies are a plumber, a restaurant, a retail store, or a lawyer. Local search ads allow businesses to stand out and stand out in the local results section of a Google search.

Local SEO

is a search engine optimization (SEO) strategy that helps your business to be more visible in Google's local search results.

Your ads appear on Google Search and on the local services site when locals search for services like yours. However, most companies forget one of the essential steps of digital and local marketing: optimizing their search rankings and their presence on Google, that is, doing local search marketing. The local package and your Google Business profile are a valuable platform for strengthening your visibility on the Internet and interacting with local audiences. A strong presence on Google and a local SEO strategy are the keys to attracting more people to your business, whether you have a few hundred locations or just one.

As a local business, you have the opportunity to appear both in the main organic search results and in the local map package at the same time. Because local search ads appear at the top of the search results, the first thing a voice-assisted device will provide you with is a local result for your query. If you search Google for important keywords related to your company and a map with 3 ads (also known as a map package) appears below it, local SEO can help you grow your business. In fact, 50 percent of users visit a store one day after doing a local search and, in addition, 80 percent of local searches generate conversions.