This makes your business easier for new customers to discover. Local advertising is extremely beneficial for any business. In a way, local SEO is a form of local advertising that connects consumers to your website at no cost. Local SEO allows you to bring important information about your site online, such as your company's address and phone number.
In addition, you can highlight and promote the type of products or services you offer on your website using SEO techniques. Local SEO helps you optimize your website to rank better in search results and reach your local audience. By optimizing it for your city and address, you help people find your business online and get them to visit it offline. The importance of local SEO is that it's an effective way to promote your business online when you want to attract more people from your area to your store.
Organic ads are another great opportunity for your local business to appear to motivated search engines when Google determines that the query has a local intent. A Google My Business profile is completely free and is an essential stage of any local SEO campaign. If you haven't created one for your company yet, that should be the next step on your to-do list. It's great that so many people are looking online for a local business or that it's very likely to turn into a sale, but if your business isn't optimized for local searches, none of this will do you any good.
With local SEO, you can ensure that your brand appears before the eyes of almost every customer looking for local products specific to your business niche, turning online searches into offline purchases. Optimizing your business for local SEO allows you to promote your products and services to an audience of interested buyers (people close to your company) who are actively looking for a product or service to sell. Local searches generally seek information about local businesses, so having the information available (that is, only 44% of companies have published their ad on Google My Business), is one of the first steps in any local SEO optimization list. If you focus on optimizing your local SEO positioning, you can gain a huge competitive advantage in your market.
The first and most important step in your local SEO strategy is to get your company profile on Google. In addition, with local SEO, companies can promote their products and services to local customers in a specific area. Locally focused searches are on the rise: 4 out of 5 consumers now use search engines to find local information, and information from search results takes 70% of consumers to a physical store. It's also important to know these factors in order to better optimize your local SEO plan and attract more visitors to your company.
Local website traffic can optimize the visibility of your website, directly increase your sales and make your brand more recognizable to local audiences. Local SEO helps your business stand out, even if you don't have a website, and to attract more traffic to your facility through potential customers online. Therefore, while local and organic SEO are interconnected in these ways, each requires a unique strategy with different optimization tactics.