There are around 12 different types of SEO that help websites rank better on search engine results pages. On-page SEO is the most common strategy that companies focus on for their sites. In a nutshell, on-page SEO refers to the changes you make to your site that positively impact its performance. One of the most common on-page SEO optimizations is keyword optimization.
When users search, they use keywords to generate a list of relevant search results. Another on-page SEO strategy is to optimize URL structures. When users are on your page, you want to help them remember it. A custom URL structure will help you optimize your site and make it easier for potential customers to remember it.
These are just two of the most popular strategies that companies use to optimize on-page SEO. Some other strategies include internal linking and optimizing meta descriptions. The key thing to remember is that on-page SEO involves optimizing the elements of your site. Off-page SEO involves optimizations of your site that don't happen on your site.
These are external factors that influence the performance of your site. One of the main factors of off-page SEO is sharing on social media. When you share your site link on your social media pages, you can't control how your audience interacts with your links on your social pages. This is an external ranking factor that can help your site perform better.
Technical SEO involves optimizing your site's backend to help it function properly and improve your site's ranking. These are elements found on the back end of your site. You can have an attractive site, but it won't matter if the technical aspects of your site aren't optimized. One of the most important technical aspects of SEO is page speed.
When users visit your page, they don't want to wait forever for it to load. If you want to see the best results with your page, you need to make sure it loads quickly. At WebFX, our team of more than 200 experts can help you optimize your page speed to make your site perform better. Check out our page speed services and call us at 888-601-5359 to find out how you can do this.
Another important technical factor of SEO is mobile compatibility. With the rise of mobile searches, it's important that you adapt to the mobile user. You want to offer your audience the best experience on your site. These are just two of the most important technical aspects of SEO that influence the performance of your site.
If you want your company to perform well in search results, you must optimize the technical aspect of your site. Learn more about how to optimize your site for technical SEO in our guide on how to perform a technical SEO audit. One of the newest types of SEO optimizations is voice search. Voice search (SEO) has become one of the most popular ways to search.
With devices like Alexa, Google Home and Siri, voice search will continue to grow. Voice search SEO requires optimizing the right keywords. You must optimize your site for the words your audience will use verbally. When you optimize for voice search SEO, you must optimize it to deliver information quickly.
Users search by voice for quick answers. This means that you must structure your content so that Google can easily extract the information. There are a lot of different SEO services you can focus on for your campaign. All of these different aspects will help you improve your campaign and get valuable traffic for your business.
At WebFX, we have more than 25 years of experience creating SEO campaigns that generate valuable results. On-page SEO, also sometimes referred to as on-site SEO, is the process of optimizing the content of your website. This can include body text, keywords, headers, meta titles, meta descriptions, images, and more. Incorporating on-page SEO into your marketing efforts is useful for search engines to understand the content of your site.
And once Google understands your website, it can reward you by displaying it for the search queries it deems relevant. Off-page SEO is pretty much everything that doesn't happen on your website. Off-page SEO is about creating exposure and trust for your company, which can ultimately lead to more visitors and sales. Most off-page SEO work focuses on building links.
If you don't know, link building is the practice of getting other reputable websites to link to your site. Technical SEO refers to actions taken to help search engines crawl your website and improve the user experience (UX). As search engines and their algorithms become more complex, these requirements change, meaning that this type of SEO is always evolving. To ensure that there aren't any problems with traceability and UX, your technical SEO efforts must be efficient.
Local SEO is a variation of SEO that focuses on a specific area, rather than a national focus. It's about increasing your online presence in your community and promoting your products or services to local customers. Some ways to improve your local SEO include writing custom local landing pages, optimizing your local profiles, spamming Google Maps, creating local links, and more. Technical SEO has nothing to do with the content of your page.
However, it can improve your appearance in organic search results. Most digital marketing newbies confuse technological SEO with black hat SEO. While technical SEO aims to improve the user experience by optimizing the website, black hat SEO reduces it. The average attention span of people is 8 seconds.
If you capture the attention of your visitors with your metadata, you have less than 8 seconds to show them that your website contains the information they need. Your site's load time should take more than 2 seconds of that time. Sometimes, a small mistake in the code can make your website completely invisible to bots from Google or other search engines. In addition to the codes, your page may have other problems, such as the lack of H1 and H2 tags and the duplication of metadata.
Local SEO is one of the types of SEO that is more location-specific than the others. Local SEO deals with rankings in a specific state, city, or town. The main idea is to increase a company's online presence within its state. Sometimes, a simple publication about your business in a local newspaper can help boost your website's SEO.
It doesn't take much to know that white hat SEO is the best and, unquestionably, the strictest way of doing SEO. Not only must they take into account all the tactics we have already mentioned if they want to rank organically, but they must also take into account the SEO tactics that appear below if they want to position themselves in the results of the local package. In addition to the SEO services mentioned above, there are many other types of SEO that you can invest in for your business. Knowing all the different types of SEO is one thing; understanding when to apply each of them to your SEO campaign is another very crucial aspect.
Only with a complete combination of all 3 types of SEO will you see positive results in the SEO game. Because technical SEO rarely requires daily inspection (unless you're a large e-commerce brand with thousands of pages), companies often outsource technical services to an SEO expert. Technical SEO refers to all SEO activities that help improve your site and make it easier for visitors to navigate. As the name suggests, on-page SEO, also known as on-site SEO, is an SEO activity that takes place directly on the page or site.
Local SEO rankings are ultimately linked to how well you optimize your “Google My Business” profile. .