Your SEO keywords are the keywords and phrases in your web content that allow people to find your site through search engines. A website well optimized for search engines “speaks the same language as its potential visitor base, with SEO keywords that help connect search engines to your site. Keywords are ideas and topics that define what your content is about. In terms of SEO, they are the words and phrases that users enter into search engines, also called search queries.
If you reduce everything that appears on your page (images, videos, texts, etc.) to simple words and phrases, those are your main keywords. A page's meta description tag provides Google and other search engines with a summary of the topic of the page. The title of a page can consist of a few words or a phrase, while the meta description tag of a page can be one or two sentences or even a short paragraph. Like the element, the meta description tag is placed inside the element of the HTML document.
In search engine optimization, keywords are the words and phrases that people use in search engines, also called search queries. Optimizing your website with SEO keywords (and in accordance with SEO best practices) can help you attract more users and traffic to your site. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. For a detailed summary of the need to hire an SEO and what aspects you should consider, you can read Do You Need an SEO? Now that you know what SEO keywords are, you're probably wondering how to choose keywords for SEO.
On this page, we'll explain what keywords are used in SEO, how to choose keywords for your SEO strategy, and how to use them on your site.