While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize. With organic search, companies use SEO to optimize the visibility or positioning of their site in search results. In comparison, paid search allows users to pay for a prominent place in search results.
When you launch and maintain your SEO strategy, in addition to expanding it, your company can maximize all the benefits of organic SEO. Your organization, for example, may not provide you with the budget or working hours needed to develop your SEO skills, forcing your team to dedicate their personal time to learning about SEO.