Both have to do with optimizing your website and your online presence for search engines. Compared to local SEO, organic SEO optimizes searches that don't contain local intent. That is, users are looking for information instead of a specific location. Local SEO is a search engine optimization strategy that ranks a website on Google based on locations near a business.
In contrast, organic SEO is about ranking a site on Google without geographical restrictions. One of the important benefits of using local SEO is that it can help drive traffic to a business faster than other methods. The fundamental difference between local SEO and organic SEO is the natural ranking in search engines and the understanding of the user intent behind each search query. However, local SEO has more to do with managing an online presence with a Google business profile and with social media marketing.
In addition to providing search results related to the local area, the company created the local package. Local SEO is different from standard organic SEO, but many companies don't understand what makes them different. While your business operates solely online and you don't have a physical store to attract customers, your need for local SEO is probably just to manage your company's reputation. Companies need a digital marketing plan that includes local SEO if they are looking for customers in specific areas.
This is where local SEO becomes very important, as it not only demonstrates your experience in your main city, but you can also include other areas. Organic SEO is simpler than local SEO, but there's much more competition for general keywords. When a company optimizes local keywords with local SEO, potential customers can view the company's profile on their mobile device when searching near that area. On the other hand, local SEO allows you to attract people who are actively looking for a product or service from a nearby company.
By now, you should understand that both traditional and local SEO are focused on improving your positioning in online search results so that more people can find and buy from your company. While local and organic SEO practices can improve your rankings, they can also negatively affect your rankings if done incorrectly.