One of the most important benefits of relying on organic traffic is that it doesn't have to cost you anything. While organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize the visibility or positioning of their site in search results. In comparison, paid search allows users to pay for a prominent place in search results.
In general, organic search is more cost-effective in the long run. However, with the right settings in your campaign and paying attention to landing page optimization, paid search can also be very profitable. These two strategies helped Backlinko increase traffic to that publication by 652%. So we dug a little deeper.
We (along with less than... Your organization, for example, may not provide you with the budget or working hours needed to develop your SEO skills, forcing you and your team to dedicate your personal time to learning about SEO. When you launch and maintain your SEO strategy, in addition to expanding it, your company can maximize all the benefits of organic SEO.