According to Google's Economic Impact Report, organic search is 5 times more valuable than Google Ads. Paid search is a good short-term marketing solution, but organic search generates a compound ROI in the long term. Social media helps you build your brand, but organic search is what helps you target high-intent consumers. Although it may have changed slightly since BrightEdge released its report last year, the data seems to be true.
Organic is simply better for generating relevant traffic. The only channel that performs better in some respects is paid search ads, but they are only used for conversions, not for generating general traffic (paid searches only represented 10 percent of total traffic). This is one of the most obvious benefits of organic search traffic. One of the best ways to get started with your search engine optimization strategy is to write blog content on a regular basis, which helps it show up in searches more quickly.
Organic web referrals have an attractive statistical advantage, as they are five times more likely than any other form of referral traffic to generate conversions, so investing in and optimizing websites for SEO (search engine optimization) should be at the top of every business's list if they want to be more successful online. Depending on the search queries (and the nature of the queries), it is possible to qualify the organic search visitor as marketing-qualified leads (MQL) or sales-qualified leads (SQL) and segment them with the appropriate content. The three most popular social media platforms, Facebook, Instagram and Twitter, can help you increase your organic traffic. But search ranking is competitive, so naturally, it's not easy to rank first in organic search.
Not only are they not dependent on Google traffic, but sites also get less than 10 percent (or a little more) of their organic traffic from the search giant. This will boost the optimization of the websites you publish in search engines, since their content will appear better in searches carried out through those engines than on other websites that do not use this strategy. One of the most important benefits of relying on organic traffic is that it doesn't have to cost you anything. If you use any search and find your website, it's easy to get more and more traffic.
Achieving a higher search ranking on Google and other search engines is the key to generating more organic traffic for your website. The combination of organic and paid searches will not only increase website traffic, but it will also offer a greater return on investment. The organic traffic you get from Google is the best result, because it was obtained without paying for ads. Search engines are the primary way people discover what they're looking for by typing what they're looking for in a search engine's results.
However, they are getting so much traffic from sites like Facebook that there seems to be less urgency in attracting this traffic and less desire to change the site to meet organic standards.