This makes your business easier for new customers to discover. Local SEO is a digital marketing strategy that helps you optimize your website to position yourself better in search results and reach your local audience. By optimizing it for your city and address, you help people find your business online and get them to visit it offline. As you can see, local search is an essential channel for companies of all kinds that serve local customers: franchises, retail chains, so-called family stores, financial services brands, service providers, business brands and SMEs equally.
Google also has a separate set of guidelines for local SEO, the most important of which is its “Guidelines for Representing Your Business on Google”. For example, if you have a cleaning service company, type “cleaning services” for a list of suggested local keywords. Google keeps its organic search ranking algorithms a secret, but it's much more open about what it takes to rank in local results. With more than 500 local SEO experts, we'll help you create a local SEO campaign that generates more traffic to your company.
An easy way to check your local ads and distribute them to the most authorized directories is to use the Semrush ad management tool. While external links that point to your website are ideal (which I'll talk about later), adjusting your internal link structure will also increase your SEO ranking. Use the local volume metrics feature of the keyword overview tool to identify the valuable keywords you'll want to target your content to. By following local SEO best practices, businesses can improve organic traffic from searches performed by customers in nearby areas. For example, if you're a local security company and you're trying to attract new companies to the area, create a useful resource for these companies to get to know your city well.
And when their algorithms detect that your intention is local (that is, that you are looking for something in the area around you), the results of the map package will appear in a prominent place on the first page of the search results. This is essential if you want your website to appear in organic search results where Google has determined that the query has a local intent. With local SEO, companies can use it to position their products and services to local potential and potential customers who are looking for them. Now that you know more about the importance of local SEO and how Google determines local search rankings, it's time to dive into optimizing your strategy and decide if you need local SEO services.