Onpage optimization (also known as on-page SEO) refers to all the measures that can be taken directly within the website to improve its position in search rankings. Some examples of this are measures to optimize content or improve meta description and title tags. On-page SEO is the practice of optimizing individual web pages to rank higher and get more relevant traffic on search engines. The term “on-page” refers to both the content and the HTML source code of a page that can be optimized, as opposed to off-page SEO, which refers to links and other external signals.
On-page SEO optimizes at the page level, while technical SEO addresses issues such as crawlability, overall site speed, information architecture, internal links throughout the site, etc. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. On-page SEO focuses on optimizing parts of your website that are under your control, while off-page SEO focuses on increasing the authority of your domain by creating content and obtaining backlinks from other websites. On-page SEO results take time, but once your on-page SEO strategy takes off, it can skyrocket your online rankings and sales.
In this step-by-step guide to SEO for pages, I'll explain the most important page-specific optimization best practices you should implement and why they're critical to your overall SEO strategy.