SEO stands for “search engine optimization”. In simple terms, it refers to the process of improving your site to increase its visibility when people search for products or services related to your business on Google, Bing and other search engines. The greater the visibility of your pages in search results, the more likely you are to capture attention and attract current and potential customers to your company. In its simplest form, search engine optimization is everything that's done to improve a website's ranking on search engine results pages (SERP).
The goal of most companies is to increase the visibility or traffic of their website, and that is what is achieved with a good ranking of segmented search terms or phrases in search engines such as Google and Bing. The recently updated periodic SEO chart also includes a list of toxins that are detrimental to best SEO practices. Increase your local SEO visibility with easy directory distribution, review management, listing updates, and more. But the main reason why SEO is so important for all businesses, regardless of shape, size, or industry, is that their competitors will also use SEO.