What is the difference between organic and paid traffic?

Simply put, organic traffic is traffic that comes to your website from organic rankings in search results, while paid traffic comes from paid online. So, if you're weighing the pros and cons of organic versus paid search, sit down with your team and examine your schedule and budget. When you launch and maintain your SEO strategy, in addition to expanding it, your company can maximize all the benefits of organic SEO. Your organization, for example, may not provide you with the budget or working hours needed to develop your SEO skills, forcing your team to dedicate their personal time to learning about SEO.