The difference between organic search and organic search focuses on unpaid rankings in search results, paid search focuses on paid rankings. With organic search, companies use SEO to optimize the visibility or positioning of their site in search results. In general, organic search is more cost-effective in the long run. However, with the right settings in your campaign and paying attention to landing page optimization, paid search can also be very profitable.
Marketers must use both paid and organic search strategies to compete in today's digital landscape. Organic search results, in general terms, have an enduring presence. This means that they can continue to climb positions in the rankings over time, as long as the information remains relevant. Paid ads, on the other hand, stop showing as soon as you stop paying.